Built in a real rental yard — not a software office
One platform for your entire rental business.
Bookings, payments, contracts, customer texts, fleet tracking, and sales-tax reports in under 30 seconds — everything you could ever need, in one place. Purpose-built for trailer rental. Not some rebranded white-label software.
The part everyone dreads
Sales-tax reports in under 30 seconds.
No spreadsheets, no shoebox of receipts, no $200 weekend with your accountant. Pick a period, hit export, and your sales-tax and Schedule-C numbers are done — because the accounting is built into the same platform that takes the bookings.
- Sales tax owed, by period — ready to file
- Schedule C, mileage, and depreciation auto-tracked
- Every booking already categorized as it happens
See the real thing
This is the actual back end.
Not a marketing render. Real screenshots of the software your shop runs on every day.
The revenue engine
AI that runs the upsell for you.
Every booking automatically offers the right add-on, the longer rental, and the win-back text — so your average order climbs without you lifting a finger.
What a weekend clone can't copy
Built by operators. Supercharged by AI.
Anyone can copy a booking form. They can't copy the intelligence underneath it.
Ask-anything assistant
Press ⌘K and ask your business anything. Grounded in your real data — no made-up answers.
AI contract digitizer
Drop in your PDF rental agreement — AI turns it into a smart, per-trailer digital contract.
Instant AI site build
We build your branded booking site from your existing website — in minutes, not weeks.
AI customer import
Bring your whole customer list from a spreadsheet — AI maps the columns for you.
One-toggle Spanish
Flip one switch and AI translates your entire storefront into Spanish.
AI-era SEO
Get found in ChatGPT, Perplexity and Google's AI answers — not just classic search.
Business in a box
Everything you'd normally cobble together.
Most shops duct-tape six tools and a lawyer bill into a business. We built all of it, for trailer rental specifically, into one flat monthly fee.
$130+/mo of tools and a $1,500 contract → one flat fee.
What most “rental software” actually is
Rebranded white-label software
- ✕ A generic CRM like GoHighLevel with a trailer logo slapped on
- ✕ Built for nobody in particular — bent to fit your shop
- ✕ An agency markup on software they didn't write
- ✕ Features that have never seen a real rental yard
What ETR is
Purpose-built for trailer rental
- Written from scratch for trailer rental — every screen, on purpose
- Battle-tested in our own shop before it ever shipped to you
- No agency middleman, no white-label markup
- If it doesn't help an operator make money, it isn't in here
This isn't white-label trash. It's the software we built to run our own rental yard.
Yours to shape
Customizable to the last switch — and we build it with you.
Real shops are live on it today, running clean — not a beta. And it keeps getting better, with you.
Totally customizable
Turn any feature on or off. Hide what you don't use, show what you do — your platform, set up your way.
Run it from your phone
Manage the whole business from your iPhone — bookings, payments, contracts, customer texts. The entire shop in your pocket.
Custom features, built free
Need something specific to your shop? We build it and turn it around in about 24 hours — at no extra charge.
We grow with you
Every upgrade we build ships to the whole platform. Ask for one thing and everyone gets better — including you.
No nickel-and-diming. Just the greatest trailer-rental platform, at a genuinely fair price.
Head to head
Feature by feature, we don't lose.
| Capability | Typical competitor | ETR Software |
|---|---|---|
| Customer experience | ||
| Checkout runs on your domain | yourshop.vendor.com | yourshop.com end-to-end |
| One-click checkout for returning renters | Full form every time | <10 seconds |
| Apple Pay / saved cards / license on file | — | Built-in |
| Revenue engine | ||
| Smart upsells at checkout | Basic add-on | +10–20% AOV proven |
| Duration upsell ("add a day") | — | ✓ |
| Post-rental extension by SMS | — | One-tap |
| Win-back automation (30/60/90) | Manual texting | Full cadence |
| Built-in AI | ||
| Ask-anything business assistant | — | Grounded, no hallucinations |
| AI contract digitizer | — | PDF → per-trailer digital |
| AI-era SEO (ChatGPT / Perplexity) | — | Built-in |
| What it really costs you | ||
| Processing fee on every rental | 3.4% – 4.4% | 0% — you keep it |
| Setup fee | $200 | $0 |
| Custom website | Higher tier only | Every plan |
About $20 more a month than the legacy guys. One protection-plan sale covers it. Everything else is profit.
The fee you don't see
They take a cut of every rental.
Most platforms skim 3.4–4.4% off every payment on top of their monthly fee. That's your money. We never touch it.
What a shop doing $200K/year in rentals actually pays
Typical legacy platform
ETR Software
You keep an extra $11,000 a year.
Your Stripe account, your payouts, your money. (Founding price shown.)
The checkout hijack
Your checkout stays on your domain.
Most platforms kick your customer off to yourshop.vendor.com the moment they click Book Now — and every SEO signal, tracking pixel, and ounce of trust goes to your vendor, not you.
Browse, book, pay, confirm, return — all on your domain. You own the whole funnel.
Operators, not reviews from nowhere
Real shops run on this.
“The win-back texts alone paid for it the first month. I stopped leaving money on the table.”
“Returning customers check out in ten seconds and my average ticket went up. Setup was done for me.”
“The one-toggle Spanish doubled my reach in my market. Felt like it was built for my shop.”
Pricing
One platform. Zero processing fees.
Flat monthly, no cut of your revenue, no setup fee, no contract. Right now, every new operator gets the full Operator plan at the Starter price — while the first 50 spots last.
28 spots left at the Starter price — then the Operator plan goes back to $249/mo.
Starter
Everything you need to launch and take bookings in 48 hours.
- 1 location, 2 users
- Custom-designed website
- One-click checkout
- Core booking + payments
- Protection plan + basic upsells
- Digital contracts + inspections
20-minute demo with a real operator
Operator
The full revenue machine + every AI feature. Normally $249 — yours at the Starter price.
- Unlimited locations + users
- Full upsell & win-back engine (+10–20% AOV)
- All AI features + ⌘K assistant
- AI-era SEO pack
- Sales-tax & Schedule-C exports
- Advanced analytics + API
- White-glove onboarding + founder access
20-minute demo with a real operator
Limited to 50 founding operators. 2 months free on annual. Cancel anytime.
Stop losing money to outdated rental software.
20-minute demo with a rental operator who actually gets it. See your shop running on it.